Good or bad…cheap or otherwise.

frisson (fris·son): / FREE sohn /
noun

(1) a brief, intense sensation of excitement; a momentary thrill of exhilaration, horror, or unexpected recognition; a shudder

[From French frisson meaning “shiver,” from Old French friçon meaning “a trembling,” from Vulgar Latin frictio meaning “friction (assumed derivative to mean ‘shiver’),” from Latin frigere meaning “to be cold.”]

Usage: The movie was hyped as a thriller full of mortal danger and psychological terror, yet I found it lacking even the most gratuitous frisson.