Like the plague, baby!

eschew (es·chew): / es CHOO /
transitive verb

(1) to shun; to avoid; to abstain or keep away from (especially on practical or moral grounds)

[From Old French eschiver, from an ancient (prehistoric) Germanic word akin to the Old High German word sciuhen meaning “to frighten off.”]

Usage: Writers should eschew obfuscation except when absolutely essential to the work being developed.